Marketing is changing faster than ever before. In each episode of the House of Demand podcast, Max van den Ingh and Jonas van de Poel show you what’s changed, and why you should care. This way, you can make sure your marketing roadmap stays right on track. Get ready for 30 weekly minutes of our B2B SaaS marketing POV.
Recommended Episode
HoD S1E1 - Subject-matter expertise inzetten voor content creatie
S01E01 - Subject-matter expertise is een goudmijn voor het creëren van goede B2B content. Maar vaak zijn degenen met de meeste expertise ook het drukst. Juist in de B2...
Latest Episodes
HoD S3E10 - The alignment myth
S3E10 - The alignment mythSales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desks...
HoD S3E9 - Distribution comes first
S3E9 - Distribution comes firstDistribution, in essence, is the practice of reaching your target audience. In B2B SaaS marketing, you’d want to do that as directly as ...
HoD S3E8 - AI search gold rush
S3E8 - AI search gold rushYou can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about try...
HoD S3E7 - Consistent CEO content
S3E7 - Consistent CEO contentSocial media is the most powerful brand-building tool ever created. Hands down. And companies that invest in founder brands consistently a...
HoD S3E6 - Brand over acquisition
S3E6 - Brand over acquisitionInvesting in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. The...
