All Episodes
Displaying 1 - 20 of 74 in total
HoD S3E18 - Timing your positioning
S3E18 - Timing your positioning Positioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how you...
HoD S3E17 - Ads meet buying journey
S3E17 - Ads meet buying journey What do we mean with ads? Well, basically all forms of digital advertising, a.k.a. paid media. Which means running paid campaigns acros...
HoD S3E16 - When AI is not the right way
S3E16 - When AI is not the right way People are using AI for everything. For research, to draft articles, to brainstorm ideas, to analyse data. And many more things. I...
HoD S3E15 - Pattern disrupt marketing
S3E15 - Pattern disrupt marketing People are confronted with thousands of marketing assets every day. In the street, on the internet, on social media, on tv. Marketing...
HoD S3E14 - The red tape trap
S3E14 - The red tape trap Red tape: excessive bureaucratic processes. As organizations grow, the amount of red tape increases significantly and quickly turns into a ma...
HoD S3E13 - Achieving thought leadership
S3E13 - Achieving thought leadership What is thought leadership? And when can you truly call yourself a thought leader? It’s a question many executives are asking toda...
HoD S3E12 - Things that actually work
S3E12 - Things that actually work Things are wild out there. The AI revolution has gotten everyone riled up and doubting themselves. Basically, the changing way in whi...
HoD S3E11 - Buying journey buy-in
S3E11 - Buying journey buy-in The buying journey isn’t linear. Try asking the people (non-marketers) you work with to think back to the last time they purchased B2B Sa...
HoD S3E10 - The alignment myth
S3E10 - The alignment myth Sales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desk...
HoD S3E9 - Distribution comes first
S3E9 - Distribution comes first Distribution, in essence, is the practice of reaching your target audience. In B2B SaaS marketing, you’d want to do that as directly as...
HoD S3E8 - AI search gold rush
S3E8 - AI search gold rush You can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about tr...
HoD S3E7 - Consistent CEO content
S3E7 - Consistent CEO content Social media is the most powerful brand-building tool ever created. Hands down. And companies that invest in founder brands consistently ...
HoD S3E6 - Brand over acquisition
S3E6 - Brand over acquisition Investing in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. Th...
HoD S3E5 - Magic of the moment
S3E5 - Magic of the moment ‘The moment’ is the thing that is happening, right now. The thing that is relevant and urgent. There’s something magical about tapping into ...
HoD S3E4 - Employee-led growth
S3E4 - Employee-led growth There‘s a bunch of these terms in marketing, each with their own flavor and philosophy: product-led, sales-led, founder-led, etc. The latest...
HoD S3E3 - The AI era marketing mix
S3E3 - The AI era marketing mix The mix of marketing channels you should invest in isn’t static. This mix is always changing. And right now, it's changing significantl...
HoD S3E2 - Focus on trust over traffic
S3E2 - Focus on trust over traffic Obsessing over traffic just incentivizes marketers to prioritize shady traffic generation tactics. Meanwhile, 44% of B2B buyers are ...
HoD S3E1 - Attention vs. attribution
S3E1 - Attention vs. attribution In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution cou...
HoD S2E23 - De ROI van social content
S2E23 - De ROI van social content ROI: je steekt ergens tijd en/of geld in, en daar wil je iets voor terug, het liefste omzet. Keiharde euros. Maar hoe zit het met de ...
HoD S2E22 - Moderne marketing metrics
S2E22 - Moderne marketing metrics We spenderen tijd en geld aan marketing en het idee is dat we het bedrijf vooruit bewegen. Om grip te krijgen op dit proces wil je he...
