HoD S3E1 - Attention vs. attribution
S3E1 - Attention vs. attribution
In B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution could be interpreted as the process of identifying which marketing touch points or channels contributed to a desired business outcome.
In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audienceโs attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.
In this episode of House of Demand, Max and Jonas discuss how you should approach capturing your audienceโs attention, why you need a strong offer, and what the future of B2B SaaS marketing attribution looks like.
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๐ Max van den Ingh
๐ Jonas van de Poel
