HoD S3E10 - The alignment myth
S3E10 - The alignment myth
Sales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desks in the office. Calling them a revenue team. Making them go for beers together. But this is not how you create actual alignment between your sales & marketing departments. Making these teams share the same goals (and drinks) often leads to failure.
In this week’s episode, Max and Jonas discuss what marketing & sales alignment is not about, how messaging consistency is crucial for proper alignment, and why focusing on signals is more important than generating leads. With the right feedback loops and continuous conversations and (some) shared metrics, you can turn the sales & marketing alignment myth into reality.
Sales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desks in the office. Calling them a revenue team. Making them go for beers together. But this is not how you create actual alignment between your sales & marketing departments. Making these teams share the same goals (and drinks) often leads to failure.
In this week’s episode, Max and Jonas discuss what marketing & sales alignment is not about, how messaging consistency is crucial for proper alignment, and why focusing on signals is more important than generating leads. With the right feedback loops and continuous conversations and (some) shared metrics, you can turn the sales & marketing alignment myth into reality.
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🚀 Max van den Ingh
🖋 Jonas van de Poel
