HoD S3E6 - Brand over acquisition
S3E6 - Brand over acquisition
Investing in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. The early stages can feel like you’re pouring effort and budget into a black box. But if you invest in brand and demand generation consistently, you maximize your chances at becoming market leader.
In this episode of House of Demand, Max and Jonas discuss why it‘s crucial to consider investing in brand marketing early on, why you should first analyze your industry maturity and nail your positioning strategy, and whether it matters if you’re investor-backed or bootstrapped (spoiler: it does).
Investing in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. The early stages can feel like you’re pouring effort and budget into a black box. But if you invest in brand and demand generation consistently, you maximize your chances at becoming market leader.
In this episode of House of Demand, Max and Jonas discuss why it‘s crucial to consider investing in brand marketing early on, why you should first analyze your industry maturity and nail your positioning strategy, and whether it matters if you’re investor-backed or bootstrapped (spoiler: it does).
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