All Episodes
Displaying 1 - 20 of 74 in total
HoD S3E18 - Timing your positioning
S3E18 - Timing your positioningPositioning means strategically choosing a position you want your company to hold in your target audience’s minds. This decides how your...
HoD S3E17 - Ads meet buying journey
S3E17 - Ads meet buying journeyWhat do we mean with ads? Well, basically all forms of digital advertising, a.k.a. paid media. Which means running paid campaigns across...
HoD S3E16 - When AI is not the right way
S3E16 - When AI is not the right wayPeople are using AI for everything. For research, to draft articles, to brainstorm ideas, to analyse data. And many more things. It...
HoD S3E15 - Pattern disrupt marketing
S3E15 - Pattern disrupt marketingPeople are confronted with thousands of marketing assets every day. In the street, on the internet, on social media, on tv. Marketing ...
HoD S3E14 - The red tape trap
S3E14 - The red tape trapRed tape: excessive bureaucratic processes. As organizations grow, the amount of red tape increases significantly and quickly turns into a mas...
HoD S3E13 - Achieving thought leadership
S3E13 - Achieving thought leadershipWhat is thought leadership? And when can you truly call yourself a thought leader? It’s a question many executives are asking today...
HoD S3E12 - Things that actually work
S3E12 - Things that actually workThings are wild out there. The AI revolution has gotten everyone riled up and doubting themselves. Basically, the changing way in whic...
HoD S3E11 - Buying journey buy-in
S3E11 - Buying journey buy-inThe buying journey isn’t linear. Try asking the people (non-marketers) you work with to think back to the last time they purchased B2B Saa...
HoD S3E10 - The alignment myth
S3E10 - The alignment mythSales & marketing alignment. Is it a myth? A lot of companies still try to align marketing & sales by making them become friends. Share desks...
HoD S3E9 - Distribution comes first
S3E9 - Distribution comes firstDistribution, in essence, is the practice of reaching your target audience. In B2B SaaS marketing, you’d want to do that as directly as ...
HoD S3E8 - AI search gold rush
S3E8 - AI search gold rushYou can call it AI search optimization. Or, you can call it GEO, AEO, LLMO. The jury’s still out. Whatever. We’re basically talking about try...
HoD S3E7 - Consistent CEO content
S3E7 - Consistent CEO contentSocial media is the most powerful brand-building tool ever created. Hands down. And companies that invest in founder brands consistently a...
HoD S3E6 - Brand over acquisition
S3E6 - Brand over acquisitionInvesting in brand and demand generation might seem scary. It’s a long-term marketing game that requires runway and strong conviction. The...
HoD S3E5 - Magic of the moment
S3E5 - Magic of the moment‘The moment’ is the thing that is happening, right now. The thing that is relevant and urgent. There’s something magical about tapping into t...
HoD S3E4 - Employee-led growth
S3E4 - Employee-led growthThere‘s a bunch of these terms in marketing, each with their own flavor and philosophy: product-led, sales-led, founder-led, etc. The latest ...
HoD S3E3 - The AI era marketing mix
S3E3 - The AI era marketing mixThe mix of marketing channels you should invest in isn’t static. This mix is always changing. And right now, it's changing significantly...
HoD S3E2 - Focus on trust over traffic
S3E2 - Focus on trust over trafficObsessing over traffic just incentivizes marketers to prioritize shady traffic generation tactics. Meanwhile, 44% of B2B buyers are h...
HoD S3E1 - Attention vs. attribution
S3E1 - Attention vs. attributionIn B2B SaaS marketing, attention could be interpreted as: getting in front of the right people with interesting stuff. Attribution coul...
HoD S2E23 - De ROI van social content
S2E23 - De ROI van social contentROI: je steekt ergens tijd en/of geld in, en daar wil je iets voor terug, het liefste omzet. Keiharde euros. Maar hoe zit het met de R...
HoD S2E22 - Moderne marketing metrics
S2E22 - Moderne marketing metricsWe spenderen tijd en geld aan marketing en het idee is dat we het bedrijf vooruit bewegen. Om grip te krijgen op dit proces wil je het...
